DAY-3 TASK
When you preparing market research for your organization or business entity ,You came to know about the performances of your business such as how your product reaching out to the customers, what is your product value, what are the pros and cons of your organization and so on. From here we have the following questions..
a) How do we prepare the market research?
b) How do we see our product properly reaching out to the customers?
c) How do we analyze pros and cons of our organization?
d) What are the comments that we are getting from customers-whether it is positive or negative?
So, the answer for all those questions will be obtained by MARKET RESEARCH TOOLS.
We must get to know about the market research tools before we going to conduct the market research. Nowadays market research tools are indeed for all business organizations- whether it is small or big. Today we are going to see the top 5 market research tools that have been widely used by many big business firms to conduct their market research.
- STATISTA
STATISTA is one of the best market research for building an online statistic in the market research. It gives access to the data from market research institutions and their opinion.
You can get assessment from business organization and government institutions in different language with the tool.
It helps to analyze your insight of your business, E-commerce, Statistics portal and research analysis.
It also helps to analyze your competitor’s performance.
It is a free market research tool upto certain level of point.
2) GOOGLE TRENDS
GOOGLE TRENDS is one of the free market research tools,use it look for specific keywords,subjects and phrases that gained over interest over specific period of time.
The work is done by analyzing a portion of google searches. You can enter a phrase to calculate how much it was searched for in proportion to the number of searches done on google over the years.
3. TABLEU
TABLEAU is a free visualization data that empowers everyone to see and understand their data.
It explores and analyze data in seconds. Just drag and drop to discover trends.
Tableau public creates graphs and maps ,build dashboard in a minutes, highlight analysis, google sheets with embedded visualization.
4. GOOGLE ANALYTICS
GOOGLE ANALYTICS is not widely used for market research but it can be used to analyze the web traffic on your products.It gives a complete picture of your visitors and their demands.
The main features of google analytics are
a) Report Trafficking
b) Tracking conversion
c) Keyword guidance
d) Reference of third parties
e) Custom dashboard
5) GOOGLE KEYWORD PLANNER
GOOGLE KEYWORD PLANNER is a fantastic tool for basic keyword research and one of the free market research .
The main function of the tool is to look for the phrases or keywords that are related to your business. You can get a detailed idea of how your audience are searching for information within your market.
And with we have come to the end of our list of top 5 market research tools. Applying one or all of them will significantly help you to know about your online business market.
— C.GOKUL, INTERNITY FOUNDATION